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May 22, 2025
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MKTG 4900 - International Marketing3 Credits (Minimum) 3 Credits (Maximum)
Provides an overview of marketing issues related to international marketing management. This is a project-based class centered on export product marketing. Business plan composition includes a socio-economic analysis, target market identification and selection, logistics cost analysis, and marketing plan strategy and implementation. Prer., MKTG 3000. Junior standing. Course typically offered: Spring
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